Cradle to Cradle Design
Team Challenge
What is "cradle-to-cradle" design and why should we care?
Resource
Cradle to Cradle Design Vision
Interview with William McDonough, co-author of the book "Cradle to Cradle"
"Rather than trying to limit the impact of industry through the management of harmful emissions, cradle-to-cradle thinking posits that intelligent design can eliminate the concept of waste, resolving the conflict between nature and commerce. By modeling industrial systems on nature's nutrient flows, designers can create highly productive facilities that have positive effects on their surroundings, and completely healthful products that are either returned to the soil or flow back to industry forever. It's a life-affirming strategy that celebrates human creativity and the abundance of nature-a perfect fit with Nike's positive, innovative culture"
“Green and Competitive: Ending the Stalemate” by Michael Porter and Claas Van Der Linde Harvard Business Review (from Karen’s BSAD 295)
Process
BASIC LEVEL Learn about and discuss the Cradle to Cradle Design Protocol. Using your new knowledge, start your team's Industry Analysis by discussing how your industry does or does not implement the concepts of cradle to cradle design. Write down your ideas as a first draft for this section of your Business Plan.
GRAB YOUR POINTS!
1. Log into eFolio. Place your work into your team's "GBP & TIP Challenges" folder. Title your entry with [Your Name]-[Challenge title]-[Process Level] (e.g. David Gibson-Title-BASIC] so that we can credit you for your work!
2. Evaluate the Challenge.
GOING BEYOND Research two or more products related to your solution and their life-cycle energy and resource use, then use those as models to create an overall solution related to your innovative idea. See the Moderns company for an example. Write up you ideas for the "Industry Analysis" section of your Business Plan.
GRAB YOUR POINTS!
1. Log into eFolio. Place your work into your team's "GBP & TIP Challenges" folder. Title your entry with [Your Name]-[Challenge title]-[Process Level] (e.g. David Gibson-Title-GOING BEYOND] so that we can credit you for your work!
2. Evaluate the Challenge
GOING CRAZY Explore the concepts of conservation in relation to thermodynamic principles ("you can't win, you can't break even, you can't get out of the game" C.P. Snow...BTW does this mean we're losers?) and include these concepts in your narrative!
GRAB YOUR POINTS!
1. Log into eFolio. Place your work into your team's "GBP & TIP Challenges" folder. Title your entry with [Your Name]-[Challenge title]-[Process Level] (e.g. David Gibson-Title-GOING CRAZY] so that we can credit you for your work!
2. Evaluate the Challenge